Once you’ve blogged for a while and shown your readers and companies that you regularly produce high-quality content, you will receive more and more offers that will enable you to monetize your blog. There are a couple of different opportunities that might be coming your way and I want to introduce you to five of them:
1) Partner programmes and affiliated links
Partner programmes and affiliated links are one way to monetize your job, but it’s a concept that doesn’t work for everyone. How it works: Bloggers sign up to a company’s affiliate programme, all big companies seem to have them, and whenever they include a link to the company’s website and their reader goes on to purchase something from said website, the blogger earns a commission. You can make anything from pennies to thousands, but your success very much depends on your niche and authority. Beauty and fashion websites seem to be doing incredibly well.
2) Sidebar and contextual ads
Digital agencies such as Total Media (among others) work closely with blogs to find the perfect platforms to introduce their clients to a wider audience. This can be in the form of sidebar or banner ads or contextual ads and links within written content, often called sponsored posts. The amount of money you can earn through advertising depends highly on factors such as your page rank, your domain and page authority as well your traffic and the demographic of your audience.
3) Recipe development
If you are a food blogger, developing recipes for food and non-food brands can be a great way to monetize your blog. There’s no better way than seeing your product being used than in a mouth-watering recipe. Even non-food brands have learned that the way to a (wo)man’s heart is through their stomach, so no matter if it’s picnic recipes for a cutlery company or cocktail ideas for a glassware brand, being able to develop unique and creative recipes is a skill that companies are happy to pay for.
4) Create video content
Video content is becoming more and more popular and with YouTube being the second largest search engine after Google, it makes sense for bloggers to start creating video content that supports their writing. Add clips of products in use when reviewing them, make a short video of your days out and establish yourself as an expert in your niche. Companies will sponsor you to talk about them and their products on your own channel or invite you to share your experience and knowledge on their own website and YouTube channel. Filming and editing might seem scary at first, but they are skills worth having.
5) Write an e-book
Know a lot about your niche? Then why not share your expert knowledge in an e-book? If recipes, craft ideas or activities for a rainy day, e-books are a great way to monetize your blog and establish as an expert in your field. They are cheap to develop and publish and you can sell them straight through your blog or via Amazon/Kindle. The more useful your knowledge to your readers, the money you will be able to earn.
Do you monetize your blog? If so, how do you earn money blogging?
This is a promotional post.